• +1 315 683 4089
  • support@homework-hub.com
  • Opening Hours: All Time

Call Now+1 315 683 4089

Send Messagesupport@homework-hub.com

Our Location211 Ronad, California, Us

Test File
By: Sebastian

Integrated Marketing Communication Plan Project

Integrated Marketing Communication Plan Project

Choose a company, brand or initiative you would like to develop an

lMC plan for. Once it is chosen, you CANNOT change it.

0 Executive Summary – The executive summary should include a concise
statement of the problem, a short summary of the major points arising
from your analysis, and the major recommendations from your
analysis including total cost of the proposed plan.

0 Current Situational Analysis – involves the examination of the firm’s
ongoing market situation.
0 Company and Product History
I Product Background
I Past Advertising Themes
I Significant environmental (legal, social, etc) influences.
(first phase: governmental but you have to look if there
are any social influences)
I Relevant Marketing Data (Sales, Market Share, etc). (first
0 Product Evaluation
I Comparison to direct and indirect Competition. (listing
their main competitors) in terms of how do customers
perceive the different brands in the market, their

Completed Orders
Homework Hub has helped 642,704 students.